Did you know that today, all businesses (small or large) are connected to the world of digital marketing? Your startup or small business likely has a Facebook Page, Google+ Business account, even a professional email address. These are all pieces of digital marketing puzzle that have become essential to growth and customer retention.
Did you also know that not all digital marketing efforts are pay-to-play? Yes, you can spend money on Facebook Advertising or Google AdWords. However, Search Engine Optimization (SEO) is a critical component of any digital marketing strategy that organically delivers customers via internet search networks like Google, Bing, Yahoo, AOL, etc.
Search Engine Optimization does not just pertain to Google.com. If you limit your SEO efforts to Google, you could miss out on some huge growth opportunities! Check out these three SEO optimization initiatives designed to increase website traffic to your startup or small businesses:
The key to social media is consistency. Facebook sees over two billion searches every day. How do you maximize your visibility within these searches? By posting consistent and relevant information. Staying active on social channels is difficult, here are a few ways to alleviate that challenge:
- Partner with Zepper for content creation.
- Leverage platforms such as Hootsuite or Buffer to assist with scheduling posts
- Post meaningful information (promotions and giveaways, customer success stories and videos).
- Limit your social channels to sites that your customers use regularly.
Don’t forget, a key element of social media is customer engagement. While posting content is important, actively communicating with followers is essential. In fact, according to a recent study by Buffer, 67 percent of customers utilize social media as a means of customer service.
What is Quora? Simply put, it’s a Q&A website. People use Quora to ask questions and find answers. How can you leverage Quora to promote your startup or small business? Quora boasts over 190 million contributing industry experts who actively engage with potential consumers by answering questions. As a startup or small business owner, you can capitalize on Quora through answering relevant questions, therefore asserting yourself (and your business) as an industry leader and topic expert. The Quora network will:
- Connect you with your target audience
- Strengthen your professional reputation
- Promote your website and content
Remember, Quora is designed to answer questions and enhance consumer retention. This platform is not designed to directly promote sales or services. Quora allows you to provide your knowledge to a community and in return community members will contact you because they recognize what you offer.
Yelp attracts over 145 million views per month (70 percent of those from mobile devices). It’s not just for restaurants and foodies anymore. Many startups and small businesses leverage the platform to find professional products and services. In fact, major search engines typically include Yelp listings in their SEO algorithms. How do you maximize your visibility through yelp? Follow these simple steps:
- Set up your profile using keywords relevant to your business.
- Add photos and business logos to ensure your page is aesthetically pleasing.
- Invite your current customers to rate you on the Yelp platform.
- Respond to all reviews and comments, both positive and negative.
With any SEO strategy, the ultimate goal is to optimize your online presence and create more visibility for your startup or small business. At Zepper, our team offers an impactful, innovative and unforgettable approach to marketing and advertising, placing you in front of your audience at exactly the right moment. Do you need help analyzing and optimizing your SEO? Let the experts at Zepper be your partner in the planning and implementation of your Search Engine Optimization strategy.